Who are the PSA?
The Political Studies Association is the leading Political Studies Education association in the United Kingdom, with a diverse international membership of academics in political science and current affairs, theorists and practitioners, policy-makers, researchers and students in higher education.
In June 2018 the PSA came to Compuco with a challenging brief. They wanted to redesign their website to improve membership signup and retention in advance of a major conference planned for later that year.
An agile project
Using agile methodologies, within a timeframe of only 16 weeks, Compuco designed, built and delivered a new website, in time for a membership drive in advance of the Annual Conference.
This was shortly followed by a new CRM solution to centralise member data and to significantly modernise the membership management processes, with end to end automation for signup and renewal saving days of staff time per annum.
The new site layout increased news visits by 116%, Member information page visits by 47.84% and generated a 19% year on year increase in membership signups.